Posted by & filed under Part 4: Marketing Management.

Description: Developers are writing programs for the motion controller that lets it be used as a 3D camera, holographic puppet generator and other uses Microsoft never foresaw.

Source: – video report

Date: 12/23/2010


Questions for discussion: 

  • What are some of the entertainment product applications for this developing technology?
  • How will the added-value of 3D technology affect the selling price of products?
  • Which customers do you think will be most receptive to the added-value of 3D technology to their existing 2D games?
  • What sort of non-entertainment product development can you see emerging from this technology?

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