Posted by & filed under Part 4: Marketing Management.

Description:  CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands.

Date: 12/25/2010


Questions for discussion: 

  • Summarize the development of coupon use by consumers?
  • How will technology affect this pricing strategy in the future?
  • What do you think is a good strategy for companies to follow so as to optimize the effectiveness of coupons?

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