Posted by & filed under Part 4: Marketing Management.

Description:  CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands.

Source: NYTimes.com
 
Date: 12/25/2010

Link: http://www.nytimes.com/2010/12/26/business/26digi.html?ref=business

Questions for discussion: 

  • Summarize the development of coupon use by consumers?
  • How will technology affect this pricing strategy in the future?
  • What do you think is a good strategy for companies to follow so as to optimize the effectiveness of coupons?

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