Description: CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands.
Source: NYTimes.com
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Date: 12/25/2010
Link: http://www.nytimes.com/2010/12/26/business/26digi.html?ref=business
Questions for discussion:ÂÂ
- Summarize the development of coupon use by consumers?
- How will technology affect this pricing strategy in the future?
- What do you think is a good strategy for companies to follow so as to optimize the effectiveness of coupons?
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