Description:Ã‚Â CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands.
Questions for discussion:Ã‚Â
- Summarize the development of coupon use by consumers?
- How will technology affect this pricing strategy in the future?
- What do you think is a good strategy for companies to follow so as to optimize the effectiveness of coupons?