Description: Procter & Gamble launches its ‘$2 a Day’ project, hoping to serve poor people in the emerging market.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- How are consumers in the third world different?
- Is there anything unethical about a firm like P&G marketing products to this market?
- What are the positive and negative effects of developing consumerÃ‚Â demand for products in the third world?