Posted by & filed under Part 4: Marketing Management.

Description: Procter & Gamble launches its ‘$2 a Day’ project, hoping to serve poor people in the emerging market.

Source: – video report

Date: 01/06/2011


Questions for discussion: 

  • How are consumers in the third world different?
  • Is there anything unethical about a firm like P&G marketing products to this market?
  • What are the positive and negative effects of developing consumer demand for products in the third world?

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