Posted by & filed under Part 4: Marketing Management.

Description: Procter & Gamble launches its ‘$2 a Day’ project, hoping to serve poor people in the emerging market.

Source:  CNNMoney.com – video report

Date: 01/06/2011

Link:  http://money.cnn.com/video/news/2011/01/06/n_proctor_and_gamble_two_dollar_a_day_consumer.fortune/

Questions for discussion: 

  • How are consumers in the third world different?
  • Is there anything unethical about a firm like P&G marketing products to this market?
  • What are the positive and negative effects of developing consumer demand for products in the third world?

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