Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: With China virtually cut off and Western markets maturing, Wikipedia is targeting India first and possibly Brazil next to reach its goal of 1 billion users, Executive Director Sue Gardner says.


Date: 01/12/2011


Questions for discussion:

  • Explain why Wikipedia’s user base has grown so rapidly.
  • Do you believe this rate of growth will be maintained internationally?
  • What issues does Wikipedia have to deal with as it considers more international growth?
  • How could Wikipedia commercialize itself?

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