Posted by & filed under Part 4: Marketing Management.

Description: Eric Schmidt steps down after 10 years at the helm of Google, and the search giant names co-founder Larry Page as the new CEO. 

Source:  CNNMoney.com – video report

Date: 01/20/2011

Link:  http://money.cnn.com/video/technology/2011/01/20/t_google_ceo_schmidt.fortune/

Questions for discussion:  

  • Do you think Google will be better managed now than it was before?
  • Why do you suppose there was a change in leadership at the firm?
  • What might the change in management suggest about the firm’s future direction?

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