Posted by & filed under Part 4: Marketing Management.

Description: The movie rental company has focused on cheaper, older films for its streaming catalog to keep costs down.

Source:  CNNMoney.com – video report

Date: 01/29/2011

Link:  http://money.cnn.com/video/technology/2011/01/28/tm_netflix_new_releases_expensive.fortune/

Questions for discussion:  

  • Who is the target market for this firm?
  • Do you think the firm has a sustainable business model?
  • How do you think this market will change over the next five years?

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