Posted by & filed under Part 4: Marketing Management.

Description: The movie rental company has focused on cheaper, older films for its streaming catalog to keep costs down.

Source: – video report

Date: 01/29/2011


Questions for discussion:  

  • Who is the target market for this firm?
  • Do you think the firm has a sustainable business model?
  • How do you think this market will change over the next five years?

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