Description: The movie rental company has focused on cheaper, older films for its streaming catalog to keep costs down.

Source:  CNNMoney.com – video report

Date: 01/29/2011

Link:  http://money.cnn.com/video/technology/2011/01/28/tm_netflix_new_releases_expensive.fortune/

Questions for discussion:  

• Who is the target market for this firm?
• Do you think the firm has a sustainable business model?
• How do you think this market will change over the next five years?