Description: The movie rental company has focused on cheaper, older films for its streaming catalog to keep costs down.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â Ã‚Â
- Who is the target market for this firm?
- Do you think the firm has a sustainable business model?
- How do you think this market will change over the next five years?