Description: Sales of the Italian automaker rose 20% in North America in 2010 and big gains are being made in China.
Source: CNNMoney.com – video report
Date: 02/04/2011
Link: http://money.cnn.com/video/luxury/2011/02/04/lux_ferrari.cnnmoney/
Questions for discussion: ÂÂ
- Who is the target market for this firm?
- Why have sales fluctuated?
- How should the company handle these issues?
- How do you think this market will change over the next five years?
- Is there anything unethical or socially irresponsible about driving these cars?
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