Description: Sales of the Italian automaker rose 20% in North America in 2010 and big gains are being made in China.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â Ã‚Â
- Who is the target market for this firm?
- Why have sales fluctuated?
- How should the company handle these issues?
- How do you think this market will change over the next five years?
- Is there anything unethical or socially irresponsibleÃ‚Â about driving these cars?