Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Sales of the Italian automaker rose 20% in North America in 2010 and big gains are being made in China.

Source: – video report

Date: 02/04/2011


Questions for discussion:  

  • Who is the target market for this firm?
  • Why have sales fluctuated?
  • How should the company handle these issues?
  • How do you think this market will change over the next five years?
  • Is there anything unethical or socially irresponsible  about driving these cars?

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