Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: IT’S not easy being gray. For the first time ever, getting out of a car is no picnic. My back is hunched. And I’m holding on to handrails as I lurch upstairs.


Date: 02/05/2011


Questions for discussion:

  • Summarize the basic points made in this report.
  • What are the primary opportunities and issues that are associated with the aging demographics in our population?
  • Do you agree with the sentiments expressed in the report?

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