Posted by & filed under Part 4: Marketing Management.

Description:  Valentine’s Day orders bring 20 percent of annual revenue for ProFlowers.

Source:  CNNMoney.com – video report

Date: 02/11/2011

Link:  http://money.cnn.com/video/news/2011/02/11/n_valentines_day_proflowers.cnnmoney/

Questions for discussion:  

  • Who is the target market and describe their buying behavior.
  • How important is the Internet for this business?
  • What do you think is the message intended and received when roses are sent on Valentine’s Day?

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