Description:Ã‚Â Valentine’s Day orders bring 20 percent of annual revenue for ProFlowers.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â Ã‚Â
- Who is the target market and describe their buying behavior.
- How important is the Internet for this business?
- What do you think is the message intended and received when roses are sent on ValentineÃ¢â‚¬â„¢s Day?