Description: Valentine’s Day orders bring 20 percent of annual revenue for ProFlowers.
Source: CNNMoney.com – video report
Date: 02/11/2011
Link: http://money.cnn.com/video/news/2011/02/11/n_valentines_day_proflowers.cnnmoney/
Questions for discussion: ÂÂ
- Who is the target market and describe their buying behavior.
- How important is the Internet for this business?
- What do you think is the message intended and received when roses are sent on Valentine’s Day?
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