Posted by & filed under Part 4: Marketing Management.

Description: Few people in this city 800 miles south of Detroit cared much about the auto industry until Hyundai announced it would build cars here nine years ago.


Date: 02/19/2011


Questions for discussion:

  • Why have these automobile manufacturers thrived in Alabama while others elsewhere in the U.S. have struggled in recent years?
  • Is there a suggestion here for other manufacturers?

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