Posted by & filed under Part 4: Marketing Management.

Description: Throw away the cellphone after two years? Not so fast. Ditch the flat-panel TV for an even thinner model? Maybe next year. Replace the blouse with the hole? Darn it!


Date: 02/25/2011


Questions for discussion: 

  • What does this report suggest amount changing consumer behavior?
  • How should marketers deal with this trend?

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