Description: TVs, showers, bedrooms are just a few of the new features added to the classic RV icon.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Who was AirstreamÃ¢â‚¬â„¢s typical target customer in the 1950s and 60s?
- What has changed the customer buying behavior?
- Who is the typical customer today?
- Do you think there is still a market for lower cost units?