Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Leagues from the NFL and NBA to Ultimate Fighting are finding it nearly impossible to block pirate video sites from streaming live events.

Source: Businessweek.com
 
Date: 02/24/2011

Link: http://www.businessweek.com/magazine/content/11_10/b4218066626285.htm

Questions for discussion: 

  • Summarize the problems described in this report?
  • How has the industry responded?
  • Besides the legal and technological solutions, what are some marketing solutions that might help mitigate piracy?
  • What are the financial implications for the industry if it cannot find a solution?

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