Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Apple Inc. (AAPL) is in talks with record companies to give iTunes music buyers easier access to their songs on multiple devices, three people with knowledge of the plans said.


Date: 03/04/2011


Questions for discussion: 

  • How important do you think this issue is to music customers?
  • What are the various business models that could work for customers as well as the music industry?
  • Do you think this issue affects sales of the device makers?

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