Description: The TV dealmaker is selling a new entertainment vision in which advertising and content are inextricably mixed. Is anyone buying it?
Source: Businessweek.com
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Date: 03/03/2011
Link: http://www.businessweek.com/magazine/content/11_11/b4219060707213.htm
Questions for discussion:ÂÂ
- Summarize the new business model envisioned by Ben Silverman.
- Do you think this model can succeed?
- Do you think this approach will eventually replace the existing thinking in the business?
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