Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The TV dealmaker is selling a new entertainment vision in which advertising and content are inextricably mixed. Is anyone buying it?

Date: 03/03/2011


Questions for discussion: 

  • Summarize the new business model envisioned by Ben Silverman.
  • Do you think this model can succeed?
  • Do you think this approach will eventually replace the existing thinking in the business?

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