Posted by & filed under Part 4: Marketing Management.

Description: HONG KONG residents can enjoy astoundingly fast broadband at an astoundingly low price. It became available last year, when a scrappy company called Hong Kong Broadband Network introduced a new option for its fiber-to-the-home service: a speed of 1,000 megabits a second — known as a “gig” — for less than $26 a month.


Date: 03/05/2011


Questions for discussion: 

  • Why has this superior broadband service not spread to other markets in North America?
  • How can this be remedied?
  • How would a forced change to upgrade service affect the financial status of current service providers?
  • How could this be mitigated?

Leave a Reply