Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: The founders of Skip Hop share how they became major players in the baby biz. 

Source: CNNMoney.com – video report

Date: 03/04/2011

Link:      http://money.cnn.com/video/smallbusiness/2011/03/03/smb_hwgs_skip_hop.cnnmoney/

Questions for discussion: 

  • What has made this start-up business successful?
  • How unique are the products they produce and sell?
  • What does this report tell you about entrepreneurial effort and the need to develop conceptually new products in order to succeed?

Leave a Reply

Your email address will not be published.