Posted by & filed under Part 6 Managing Financial Resources.

Description:  The owners of Yoplait, the French yogurt maker, said Friday that they were in exclusive negotiations with the company’s longtime American partner, General Mills, to sell just over a 50 percent stake for about 800 million euros ($1.1 billion).

Date: 03/18/2011


Questions for discussion: 

  • Do you think that General Mills would have made this offer if the licensing agreement wasn’t an issue?
  • Do you think they might be over-paying because of the circumstances?
  • What alternatives are available to both firms?
  • Would you be following this strategy?
  • Would you be a buyer of the company stock today?

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