Description: The owners of Yoplait, the French yogurt maker, said Friday that they were in exclusive negotiations with the company’s longtime American partner, General Mills, to sell just over a 50 percent stake for about 800 million euros ($1.1 billion).
Source: NYTimes.com
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Date: 03/18/2011
Questions for discussion:ÂÂ
- Do you think that General Mills would have made this offer if the licensing agreement wasn’t an issue?
- Do you think they might be over-paying because of the circumstances?
- What alternatives are available to both firms?
- Would you be following this strategy?
- Would you be a buyer of the company stock today?
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