Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  KFC’s success in opening and operating fast food restaurants in China is such that one analyst declared it to be “the most successful foreign company in China.” Now, here’s one of the broader effects of that achievement — a huge surge in chicken consumption among the Chinese.

Source: BNET.com

Date: 03/18/2011

Link: http://www.bnet.com/blog/food-industry/how-the-colonel-convinced-the-chinese-to-eat-more-chicken-8212-lots-of-it/2733?tag=fd-featureRoto;fd-featureRoto5

Questions for discussion: 

  • What does this report have to say about international business and consumer tastes?
  • What other business are also likely to find similar success in China?

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