Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   One company in Orange County, Calif., mines landfills and converts consumer trash into reusable, eco-friendly moving boxes.

Source: CNNMoney.com – video report

Date: 03/25/2011

Link:   http://money.cnn.com/video/smallbusiness/2011/03/24/sbiz_green_box.cnnmoney/

Questions for discussion: 

  • What are the ethical and social responsibility issues associated with this business from the company’s point of view as well as their customers’?
  • Should government play a role in encouraging customers to choose this option?
  • What are the consequences of  subsidizing socially responsible business behaviors?

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