Posted by & filed under Part 4: Marketing Management.

Description: Vogue and Elle have long influenced what clothes and handbags image-conscious consumers buy. Now, in a bid to reverse flagging sales and stay relevant, fashion magazines may sell the products they feature in their articles.

Source:  Bloomberg.com

Date: 04/02/2011

Link:  http://www.bloomberg.com/news/2011-03-31/click-to-buy-that-handbag-in-vogue-as-magazines-become-e-tailers.html

Questions for discussion: 

  • Explain why this concept is likely to work well for consumers, producers, and retailers?
  • What risks are there for these players?

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