Description: Vogue and Elle have long influenced what clothes and handbags image-conscious consumers buy. Now, in a bid to reverse flagging sales and stay relevant, fashion magazines may sell the products they feature in their articles.
Source: Bloomberg.com
Date: 04/02/2011
Questions for discussion:ÂÂ
- Explain why this concept is likely to work well for consumers, producers, and retailers?
- What risks are there for these players?
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