Posted by & filed under Part 4: Marketing Management.

Description: Vogue and Elle have long influenced what clothes and handbags image-conscious consumers buy. Now, in a bid to reverse flagging sales and stay relevant, fashion magazines may sell the products they feature in their articles.


Date: 04/02/2011


Questions for discussion: 

  • Explain why this concept is likely to work well for consumers, producers, and retailers?
  • What risks are there for these players?

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