Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  IN late June 2008, a week after he astonished the golf world by winning the United States Open while grimacing in pain on a torn left knee, Tiger Woods traveled to a craggy chunk of land on the Baja Peninsula in Mexico.

Date: 04/02/2011


Questions for discussion:

  • Summarize the reasons that suggested this business would be successful?
  • Explain why it has had trouble succeeding?
  • What do you believe is the single major factor that will determine whether this business succeeds or fails?

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