Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Guy Kawasaki, author and former Apple executive says the company maintains consumer appeal despite its business tactics.

Source:  CNNMoney.com – video report

Date: 03/31/2011

Link:  http://money.cnn.com/video/technology/2011/03/30/ctd_kawasaki_apple.fortune/

Questions for discussion: 

  • What is the recipe for management success as suggested in this report?
  • Do you think Apple’s brand will suffer after Steve Jobs?

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