Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Information sent from your cable box about your viewing habits allows advertisers to target ads more effectively.

Source: – video report

Date: 03/30/2011


Questions for discussion: 

  • Do you think television viewers will collaborate with the effort to deliver smarter advertising to them?
  • What incentives could encourage compliance?
  • Why is this technology so valuable to advertisers?
  • What are the ethical and social implications?

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