Description:  Information sent from your cable box about your viewing habits allows advertisers to target ads more effectively.
Source: CNNMoney.com – video report
Date: 03/30/2011
Link: http://money.cnn.com/video/technology/2011/03/30/t_tv_advertising_target.cnnmoney/
Questions for discussion:ÂÂ
- Do you think television viewers will collaborate with the effort to deliver smarter advertising to them?
- What incentives could encourage compliance?
- Why is this technology so valuable to advertisers?
- What are the ethical and social implications?
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