Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Information sent from your cable box about your viewing habits allows advertisers to target ads more effectively.

Source: CNNMoney.com – video report

Date: 03/30/2011

Link:  http://money.cnn.com/video/technology/2011/03/30/t_tv_advertising_target.cnnmoney/

Questions for discussion: 

  • Do you think television viewers will collaborate with the effort to deliver smarter advertising to them?
  • What incentives could encourage compliance?
  • Why is this technology so valuable to advertisers?
  • What are the ethical and social implications?

Leave a Reply

Your email address will not be published.