Description:Ã‚Â Ã‚Â Information sent from your cable box about your viewing habits allows advertisers to target ads more effectively.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Do you think television viewers will collaborate with the effort to deliver smarter advertising to them?
- What incentives could encourage compliance?
- Why is this technology so valuable to advertisers?
- What are the ethical and social implications?