Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:   Shares of Expeida surge after the travel site says it will split into two companies, one for TripAdvisor and one for Expedia.com, hotels.com and hotwire.

Source: CNNMoney.com – video report

Date: 04/08/2011

Link: http://money.cnn.com/video/markets/2011/04/08/mkts_expedia_0408.cnnmoney/

Questions for discussion:

  • Why did Expedia shares jump so dramatically?
  • What does this report suggest about theses competing online businesses?
  • What do you think is the long term scenario for these firms?
  • Is there enough room for all of them in the marketplace?

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