Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A wide-ranging government investigation of corrupt overseas marketing practices by drug and device makers scored its first major victory Friday when Johnson & Johnson admitted bribing European doctors and agreed to pay $70 million in civil and criminal fines.


Date: 04/08/2011


Questions for discussion:

  • Summarize the facts of this case?
  • What does this report suggest about business practices and ethical behavior?
  • Do you think that this case has damaged the company’s reputation?
  • Is there another way to mitigate this behavior?

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