Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A wide-ranging government investigation of corrupt overseas marketing practices by drug and device makers scored its first major victory Friday when Johnson & Johnson admitted bribing European doctors and agreed to pay $70 million in civil and criminal fines.

Source: NYTimes.com

Date: 04/08/2011

Link: http://www.nytimes.com/2011/04/09/business/09drug.html?ref=business

Questions for discussion:

  • Summarize the facts of this case?
  • What does this report suggest about business practices and ethical behavior?
  • Do you think that this case has damaged the company’s reputation?
  • Is there another way to mitigate this behavior?

Leave a Reply

Your email address will not be published.