Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.


Description: After decades of decline, the bus is the U.S.’s fastest-growing way to travel, led by curbside service from Megabus, BoltBus, and others.


Date: 04/07/2011


Questions for discussion:

  • What does this report have to say about the current business models for transportation?
  • What are the competitive advantages for this firm?
  • Why would this model be a threat to others in the transportation business?

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