Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Zipcar is set to price its shares and debut under the ticker “ZIP,” garnering much of the attention in a busy week for IPOs. How will the auto-rental firm fare in this high gas-price environment? Stacey Delo talks to MarketWatch’s Dan Gallagher.

Source: – video report

Date: 04/11/2011


Questions for discussion:

  • What do you think of this business idea, as an investor?
  • Are you concerned about the fact that gasoline cost is included with the hourly rate?
  • How might the company deal with cost fluctuations?

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