Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BASEL, Switzerland — Nick Hayek, the chief executive of the Swatch Group, is facing a problem many of his corporate counterparts might envy: he’s doing too much business.


Date: 04/22/2011


Questions for discussion:

  • Summarize the reasons for the firm’s success?
  • How should it deal with the current imbalance in production?
  • How should it deal with the issue of supplying components to competitors?

Leave a Reply