Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BASEL, Switzerland — Nick Hayek, the chief executive of the Swatch Group, is facing a problem many of his corporate counterparts might envy: he’s doing too much business.

Source: NYTimes.com

Date: 04/22/2011

Link: http://www.nytimes.com/2011/04/23/business/global/23swatch.html?ref=business

Questions for discussion:

  • Summarize the reasons for the firm’s success?
  • How should it deal with the current imbalance in production?
  • How should it deal with the issue of supplying components to competitors?

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