Posted by & filed under Part 4: Marketing Management.

Description:  EADS, the parent company of Airbus, is using a new type of nylon that may revolutionize how planes are made.

Source: – video report

Date: 04/22/2011


Questions for discussion:

  • Who are the target customers for this firm?
  • How does consumer behavior affect development of new applications of this material?
  • What other products would benefit from manufacture with this material?
  • Do you think products made with this material would sell higher, lower, or at the same price?

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