Description:  EADS, the parent company of Airbus, is using a new type of nylon that may revolutionize how planes are made.

Source: CNNMoney.com – video report

Date: 04/22/2011

Link: http://money.cnn.com/video/technology/2011/04/22/t_tt_powered_nylon.cnnmoney/

Questions for discussion:

• Who are the target customers for this firm?
• How does consumer behavior affect development of new applications of this material?
• What other products would benefit from manufacture with this material?
• Do you think products made with this material would sell higher, lower, or at the same price?