Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  iPhone users outside the Apple store during the launch of the white iPhone 4 say the iPhone’s location tracking does not scare or bother them.

Source: – video report

Date: 04/28/2011


Questions for discussion:

  • Do you think this event is a serious public relations problem for Apple?
  • Judging from these interviews, how do you think the market will react to the story?
  • Do you think the response could be different in other markets outside of North America where concerns about privacy and government intrusion are viewed differently?

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