Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  When most successful athletes endorse a brand, they usually lend their faces and names to commercials and print ads, and show up to smile and shake hands with fans for public appearances. They choose brands that align well with their image — for example, Wayne Gretzky and Skechers or Serena Williams and Gatorade. They do not usually decide to actually write and direct the commercials themselves.

Source: NationalPost.com

Date: 04/30/2011

Link: http://business.financialpost.com/2011/04/30/point-of-sale/

Questions for discussion:

  • What do you think is motivating Steve Nash to get involved in marketing at this time?
  • Do you think he possesses any special skills or understanding about marketing that he may have gained through his career in sports?
  • How is he able to create “person marketing” for products?

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