Description: From knock-off rings to t-shirts, William and Kate’s wedding has all the making of $1 billion marketing event.
Source: CNNMoney.com – video report
Date: 04/28/2011
Link: http://money.cnn.com/video/news/2011/04/25/n_royal_souvenirs.cnnmoney/
Questions for discussion:
- Why does this event present such a great opportunity for sales promotion marketers?
- How else does this event promote business activity?
- What other ideas could work?
Leave a Reply
You must be logged in to post a comment.