Posted by & filed under Part 4: Marketing Management.

Description: From knock-off rings to t-shirts, William and Kate’s wedding has all the making of $1 billion marketing event.

Source: CNNMoney.com – video report

Date: 04/28/2011

Link: http://money.cnn.com/video/news/2011/04/25/n_royal_souvenirs.cnnmoney/

Questions for discussion:

  • Why does this event present such a great opportunity for sales promotion marketers?
  • How else does this event promote business activity?
  • What other ideas could work?

Leave a Reply

Your email address will not be published.