Posted by & filed under Part 4: Marketing Management.

Description: From knock-off rings to t-shirts, William and Kate’s wedding has all the making of $1 billion marketing event.

Source: – video report

Date: 04/28/2011


Questions for discussion:

  • Why does this event present such a great opportunity for sales promotion marketers?
  • How else does this event promote business activity?
  • What other ideas could work?

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