Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: 1800Flowers.com CEO, James McCann says about two-thirds of roughly 84 million American mothers will get flowers on May 8.

Source: CNNMoney.com – video report

Date: 05/06/2011

Link:  http://money.cnn.com/video/news/2011/05/05/n_1800flowers.cnnmoney/

Questions for discussion:

  • Who is the target market?
  • How important is Mother’s Day to this company?
  • What other products have they developed for sale on Mother’s Day?
  • From a buyer behavior perspective, what is the motivation for buyers on Mother’s Day?

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