Description: 1800Flowers.com CEO, James McCann says about two-thirds of roughly 84 million American mothers will get flowers on May 8.

Source: CNNMoney.com – video report

Date: 05/06/2011

Link:  http://money.cnn.com/video/news/2011/05/05/n_1800flowers.cnnmoney/

Questions for discussion:

• Who is the target market?
• How important is Mother’s Day to this company?
• What other products have they developed for sale on Mother’s Day?
• From a buyer behavior perspective, what is the motivation for buyers on Mother’s Day?