Description: 1800Flowers.com CEO, James McCann says about two-thirds of roughly 84 million American mothers will get flowers on May 8.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Who is the target market?
- How important is MotherÃ¢â‚¬â„¢s Day to this company?
- What other products have they developed for sale on MotherÃ¢â‚¬â„¢s Day?
- From a buyer behavior perspective, what is the motivation for buyers on MotherÃ¢â‚¬â„¢s Day?