Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Operational innovations at restaurants like Taco Bell rival those at any factory in the world. A view from the drive-thru window at how they do it.

Source: Businessweek.com

Date: 05/05/2011

Link:  http://www.businessweek.com/magazine/content/11_20/b4228064581642.htm

Questions for discussion:

  • How is the Drive-Thru process similar to the production process?
  • Why is it so important to Taco Bell to be faster?
  • How else could customer satisfaction be improved in the Drive-Thru without reducing wait-times?

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