Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  ALL right, class, here’s your homework assignment: Devise an app. Get people to use it. Repeat. That was the task for some Stanford students in the fall of 2007, in what became known here as the “FacebookClass.” No one expected what happened next. The students ended up getting millions of users for free apps that they designed to run on Facebook. And, as advertising rolled in, some of those students started making far more money than their professors.


Date: 05/07/2011


Questions for discussion:

  • Why is this method of developing new products so successful?
  • Do you think it is contributing to the creation of a “bubble”?
  • Could this start-up model work in other fields of business?

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