Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google does battle with Microsoft in most of its business areas, but it’s gearing up to tackle the big daddy of them all: Windows.


Date: 05/13/2011


Questions for discussion:

  • Describe the fundamental shift required by users, as planned by Google.
  • Do you think it will succeed with business customers?
  • How about consumers?
  • How might Google go about marketing this new concept in computing?

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