Description: After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.
Source: NYTimes.com
Date: 05/13/2011
Link: http://www.nytimes.com/2011/05/14/business/media/14viewers.html?ref=business
Questions for discussion:
- How have advertisers changed their thinking about the over-55 set?
- Why does this make sense today?
- Are there other segments that deserve greater attention?
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