Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.


Date: 05/13/2011


Questions for discussion:

  • How have advertisers changed their thinking about the over-55 set?
  • Why does this make sense today?
  • Are there other segments that deserve greater attention?

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