Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Finding cheap tickets may be part of the fun for baseball fans, but all the browsing around and waiting for the best deals may actually be hurting baseball.

Source: Marketwatch.com

Date: 05/14/2011

Link: http://www.marketwatch.com/story/pricing-ticket-sites-hit-baseball-attendance-2011-05-14

Questions for discussion:

  • What are the major forces affecting the prices paid for tickets today?
  • How can teams respond to these forces?
  • How might technology affect ticket sales in the future?

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