Description: Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves.
Source: CNNMoney.com – video report
Date: 05/12/2011
Link: http://money.cnn.com/video/smallbusiness/2011/05/05/sbiz_baseball_mitt.cnnmoney/
Questions for discussion:
- How has this company managed to compete in the marketplace against lower-priced imports?
- How important do you think the “Made in U.S.A.†label is to the target market?
- Do you think there is any advantage internationally if the gloves say “Made in U.S.A.�
- What other companies should consider following this strategy?
Leave a Reply
You must be logged in to post a comment.