Description: Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- How has this company managed to compete in the marketplace against lower-priced imports?
- How important do you think the Ã¢â‚¬Å“Made in U.S.A.Ã¢â‚¬Â label is to the target market?
- Do you think there is any advantage internationally if the gloves say Ã¢â‚¬Å“Made in U.S.A.Ã¢â‚¬Â?
- What other companies should consider following this strategy?