Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves.

Source: CNNMoney.com – video report

Date: 05/12/2011

Link: http://money.cnn.com/video/smallbusiness/2011/05/05/sbiz_baseball_mitt.cnnmoney/

Questions for discussion:

  • How has this company managed to compete in the marketplace against lower-priced imports?
  • How important do you think the “Made in U.S.A.” label is to the target market?
  • Do you think there is any advantage internationally if the gloves say “Made in U.S.A.”?
  • What other companies should consider following this strategy?

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