Behind Google’s tablet war with Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Google chairman Eric Schmidt says that Android’s open-tablets will ultimately “bring more volume, more users, and more investment” to the platform.

Source: CNNMoney.com – video report

Date: 05/17/2011

Link: http://money.cnn.com/video/technology/2011/05/17/f_schmidt_gps.cnnmoney/

Questions for discussion:

  • Summarize the differences between the strategies to gain customers followed by Google and Apple.
  • Do you think one strategy is superior to the other?

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