Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: CEO Jeff Weiner says LinkedIn’s “exclusive focus on professionals” is what makes his company’s social platform so valuable to investors.

Source: CNNMoney.com – video report

Date: 05/20/2011

Link: http://money.cnn.com/video/news/2011/05/20/n_linkedin_ceo.cnnmoney/

Questions for discussion:

  • Do you think LinkedIn is worth the IPO price?
  • What revenue streams are available to the firm?
  • What types of acquisitions would you consider as good fits for the company’s revenue growth potential?

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