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Description: Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he’s always done: having a blast.

Source: Businessweek.com

Date: 05/19/2011

Link: http://www.businessweek.com/magazine/content/11_22/b4230064852768.htm

Questions for discussion:

  • Summarize what you learned about the man and the company.
  • Do you think the direction Mateschitz wants to take the company is a good decision?
  • How else can he leverage the assets of the business?

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