Description: Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he’s always done: having a blast.
Questions for discussion:
- Summarize what you learned about the man and the company.
- Do you think the direction Mateschitz wants to take the company is a good decision?
- How else can he leverage the assets of the business?
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