Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: ONLY God can make a tree, the poem says. But scientists are working on making artificial leaves that can produce fuels directly from sunlight, water and carbon dioxide, just as real leaves do. One day, the new leaves could help people heat their homes and drive their cars.

Source: NYTimes.com

Date: 05/21/2011

Link: http://www.nytimes.com/2011/05/22/business/22novel.html?ref=energy-environment

Questions for discussion:

  • What are the global ramifications of this technology becoming operational?
  • Where would this technology find adoption by customers more quickly?

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