Book publishers in denial on Amazon’s e-book sales

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: At the annual BookExpo America this week, booksellers voiced mixed feelings about the news that Amazon’s Kindle book sales have surpassed print, and some said they simply don’t believe it at all.

Source: Fortune.com

Date: 05/27/2011

Link: http://tech.fortune.cnn.com/2011/05/27/book-publishers-in-denial-on-amazons-e-book-sales/

Questions for discussion:

  • Summarize the key points made in this report.
  • Is this good news for the publishing industry?
  • How should publishers prepare for the shift towards ebooks?

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