Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: RACHEL HANDLER is struggling to say something funny or perhaps amusing or at least clever about horses. Her mind is empty. She can’t recall the last time she was on a horse or even saw a horse. The minutes fly by. Horses are nothing to joke about.

Source: NYTimes.com

Date: 05/29/2011

Link: http://www.nytimes.com/2011/05/29/business/29groupon.html?ref=business

Questions for discussion:

  • Summarize the Groupon business model.
  • Do you think the company’s growth rate is sustainable?
  • Where is competition likely to come from?

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