Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google and MasterCard unveiled a mobile payment system Thursday that uses consumers’ cell phones to store credit cards, coupons, and other data.

Source: – video report

Date: 05/26/2011


Questions for discussion:

  • Do you think this concept of payment will appeal to a mass market of users?
  • What concerns might there be from a customer’s and merchant’s point of view?
  • How problematic do you think is the need for retail terminals?
  • How could technology make this system obsolete very quickly?

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