Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The perils of the high-stakes celebrity animal business


Date: 05/26/2011


Questions for discussion:

  • Summarize the key arguments made in this article.
  • What are the risks associated with this strategy?
  • What are the ethical issues in this story?

Leave a Reply