Knut, the $140 Million Polar Bear

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The perils of the high-stakes celebrity animal business

Source: Businessweek.com

Date: 05/26/2011

Link: http://www.businessweek.com/magazine/content/11_23/b4231085935993.htm

Questions for discussion:

  • Summarize the key arguments made in this article.
  • What are the risks associated with this strategy?
  • What are the ethical issues in this story?

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