Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: SINCE Domino, the beloved shelter magazine, folded in early 2009, its staff members have gone on to lucrative consulting jobs, top editing posts, even television gigs, but none have advanced as swiftly as Michelle Adams.

Source: NYTimes.com

Date: 06/01/2011

Link: http://www.nytimes.com/2011/06/02/garden/the-thriving-online-shelter-magazine-industry.html?ref=media

Questions for discussion:

  • Explain the success of these new online magazines?
  • Why have the traditional print magazines failed?

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