Posted by & filed under Part 4: Marketing Management.

Description: UJAM co-founder Peter Gorges talks about how and why he created a web app that allows non-musicians to make music.

Source: CNNMoney.com – video report

Date: 06/10/2011

Link: http://money.cnn.com/video/technology/2011/06/10/t_tt_ujam_music_sharing.cnnmoney

Questions for discussion:

  • Explain the popularity for this software/website?
  • Why is it important to create mobile and other platforms?
  • How can this product be monetized?

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